The End of Fundraising. Raise More Money by Selling Your Impact; John Wiley & Sons Limited
- Издатель: John Wiley & Sons Limited
- ISBN: 9781118010051
- Книги: Политика, политология
- ID:5970988
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Описание
Why does it cost nonprofits on average $20 to raise $100, while it costs companies only $4? Simply put: Nonprofits have no leverage. No one has to make a donation. And since most donors have no direct stake in the organizations they support, they make donations out of the goodness of their hearts. If donors feel like writing a check, they will. If they don't, they won't. The End of Fundraising turns fundraising on its head, teaching nonprofits how to stop begging for charity and start selling impact. For the first time, nonprofits have economic power. We live in a new era where consumers, businesses, investors, employees, and service providers attach real economic value to social outcomes. An era where yesterday's «feel good» issues—education, the environment, health care, the arts, and animal rights—now have direct economic consequences and opportunities. Nonprofits now have leverage. To use this leverage, nonprofits must learn how to «sell» their impact to a new set of stakeholders. Using his fifteen years of experience advising the world's leading nonprofits, foundations, and corporations, Jason Saul reveals the formula for how nonprofits transcend the paradigm of charitable fundraising and reach true financial sustainability. Specifically, this groundbreaking book offers nonprofit professionals a guide to Understand the role of social change in our economy Capture and communicate impact in simple, compelling terms Identify the new market stakeholders that value nonprofit outcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders The End of Fundraising includes the tools needed to effectively frame, market, and sell a nonprofit organization's impact, and contains step-by-step guidance for creating dynamic new opportunities with a variety of funders.
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О книге
Параметр | Значение |
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Автор(ы) | Jason Saul |
Издатель | John Wiley & Sons Limited |
ISBN | 978-1-118-01005-1 |
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Книги: Политика John Wiley & Sons Limited
Категория 69 р. - 104 р.
Книги: Политика
Категория 69 р. - 104 р.
Книги: Политика: другие издатели
- John Wiley & Sons Limited
- Алгоритм
- Алгоритм, Редакция 1
- Алисторус
- Альпина Паблишер
- Аргументы недели
- АСТ
- АСТ, Neoclassic
- Весь мир
- Вече
- Европа
- Издательский дом "Питер"
- ИЗДАТЕЛЬСТВО "АСТ"
- ИНФРА-М
- ИТРК
- Книжный Мир
- Концептуал
- Кучково поле
- Ленанд
- Международные отношения
- Наше Завтра
- ОлмаМедиаГрупп/Просвещение
- ООО "Издательство "Эксмо"
- ПИТЕР
- Проспект
- Рипол-Классик
- Родина
- Родина Издательство ООО
- ТД Алгоритм
- Центрполиграф
- Эксмо
- Эксмо, Редакция 1
- Юрайт
- Яуза
- Яуза-пресс