Scared to Death: From BSE to Coronavirus: Why Scares are Costing Us the Earth; BLOOMSBURY, 2020

For most of the latter part of the last century, and the early part of this, Britain has been assailed by a succession of 'scares', from salmonella and eggs to BSE, from the Millennium Bug to bird flu, from DDT to passive smoking, from asbestos to global warming. These scares have become one of the most conspicuous and damaging features of our modern world, so much so that as we entered the third decade of the new century, our senses had become so blunted that we scarcely recognised the real thing for what it was, until it arrived - COVID-19, for which we were almost completely unprepared. The authors analyse the crucial roles of the different factions who perpetrated the scares: from the scientists who misread or manipulated the evidence to the media and lobbyists who eagerly promoted scares without regard to the consequences, and the politicians and officials who came up with absurdly disproportionate responses, leaving us to pay a colossal price. In this updated edition, Scared to Death not only presents a detailed account of the scares that have dominated our society for the past 50 years - through all of which the authors lived - but also examines the background to the COVID-19 pandemic, tracing our lack of preparedness to its roots and then assessing, by way of contrast, why this is the real thing, as opposed to the succession of scares that we have experienced.

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